Digital marketing :
Digital marketing is something that can cost companies a lot of money. For example, if you want to get your website ranked highly on Google with SEO services, expect to pay thousands just to have a chance at being on the first page. If you want to advertise on other websites, then it’s a small price to pay but don’t expect to get much traffic from just small images and text advertisements due to the popularity of ad blocking software.
Lastly, social media marketing is something that can be done without spending a penny. It essentially relies on using social media such as Twitter and Facebook to show off new products and stay in touch with customers. In the past, getting in contact with a business relied on phoning them and sitting in queues or waiting for snail mail. Nowadays, businesses hire entire teams of social media managers just to respond to questions, spread the news online and also think up strategies to expose their business brand on social media. Social media marketing works best if you get involved at an early stage because it takes a long time to build up your name and there’s a little luck involved to see if your posts can go viral or be exposed to a wider audience.