Dubai Shopping Festival became so popular that they started an equivalent summer event called Summer Surprises. It is more family orientated as the kids are on school holidays. There’s even a festival mascot called Modhesh that looks like a yellow bicycle pump. This summer version of DSS is held annually from the end of June to the end of August. There are sales all over the city, but the major advantage of the summer festival, if you can drag yourself away from the Olympics, is hotel rooms which sell at rock-bottom prices. Keep in mind, it’s a sweltering 45°C outside, your glasses fog up each time you step out of the hotel or taxi, and the entire time you’re there you’ll feel like you’re in a giant sauna, or as if God has placed a big blow heater above Dubai. Book your cheap flights, it’s an experience worth pursuing.